Internet has made the world very small. You can sell your product in any corner of the world without opening a shop and without appointing sales men to promote your business. This can be done with the help of internet marketing. The internet allows marketers to show off their business or products and services to the mass of people through World Wide Web.
There are certain ways which will help you to increase the presence of your products on the internet. For attracting the customers towards your product or if you want the people around the world visit your site to see your product or to purchase them, you must spread the news of your site with the help of online marketing. This can be done only with the help of search engines. For this you have to list your e-commerce site in a search engine. A search engine attracts customers to your web site. Whenever somebody searches a product in the search engine and you are listed in that search engine the customer is attracted or directed to your site along with others.
Now it depends upon your listing in the search engine how you are presented by the engine to the customer. You can either depend on the real search results (called organic traffic) or pay for the clicks from the contextual ads on the right side (e.g. Adsense) - that's called pay per click (PPC).
With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount.
If you are paying for your clicks then you will be presented more liberally and if you are in unpaid listing then you may not get that much attention. That is were savy internet marketing companies jump in and start doing search engine optimization for your website - also known as SEO. There are a lof of companies out there, but I wouldn't go with any company that promises guaranteed results. It's actually up to you if you want to do SEO yourself by guided tips, go with a single internet marketing expert that consults you as a one-man show or take an internet marketing company with a great reputation on the web.
One way of improving the visibility of your products and developing a customer base is by building links. For this you can request by sending emails to other web sites that are related with your product, if they would like to link you in their web site and allow the other web sites to put their link in your site. For this you yourself have to promote your link. You have to advertise yourself in a way that it attracts the customer profusely. So if a customer is looking for some product in other web site can click the link of your site and can see your products.
However beware of all some pretty old and probably outdated information that is out on the web... today in 2006 a lot of people believe that this method does not work anymore and you need to get higher quality links that are relevant to you and your business. For keeping up to date there are a lot of tips on link building and even out on the web that you can go and checkout for up-to-date information.
Heavy discounts or gifts always attract customers or new visitors to visit your site. You can also offer to the customer to download a free guide or report, which gives them more information about your product and services, from your site. You can also offer them the delivery cost of your products to a minimum or negligible.
You can promote your internet marketing with the help of pop-up ads. These pop-up ads can divert the attention of the customer towards your site. I'm sure you know those annoying ads
Another way of marketing your products on internet is giving free articles or e-books to other web sites. There are many sites which will accept your articles as you are giving them away for free. You can also generate bonus products for other web sites for showing your products and your web site. For example, you can offer them a free e-book having a collection of your previous articles. This can be given off to their customers as a free gift with the sales of their products and services. At the end of your e-book, put a link to your site and include a sensational description about your articles.
As you can imagine this is just a short primer on a whole industry. As I learn more, I want to add more articles of this topic.
